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National Positions Takes on ChatGPT: Pros, Cons, and Beyond
You can’t scroll social media, check out your favorite blog, or stream the news without hearing about ChatGPT. The Microsoft-backed OpenAI has exploded in popularity, garnering praise by many and...
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Building A Brand Only Using AI: Is It Really Possible?
The challenge: Using publicly available AI tools, could we build a brand from the ground up? Could we take a basic concept and build the name, messaging, product, etc., all in less than 60 minutes...
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Maximizing Your Website’s Potential with Google Analytics 4: The Top 5 Updates
As a leading marketing agency, National Positions understands the importance of data-driven campaigns. It’s the very essence of our work, guiding every move we make. For almost two decades, Google...
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Battle of the Titans: Shopify vs. Amazon in the Fight for Ecommerce Supremacy
The e-commerce industry is on fire, and the number of online shoppers is skyrocketing with each passing year. As an aspiring e-commerce entrepreneur, choosing the right platform can make or break your...
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The AI Race Heats Up: ChatGPT-4, Midjourney, and Beyond
AI has the internet buzzing and the philharmonic tones are only growing louder with each passing day. What does AI mean for marketing, content writers, graphic designers, website developers, and the...
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Unlock the Hidden Potential in Your Marketing Funnel for Success
In today’s world of instant gratification, the need for immediate results and returns on investment (ROI) has dominated the marketing landscape. While focusing on ROI is essential, this mindset has...
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Conversion Rate Optimization For Shopify
As an eCommerce store owner, you may have experienced the frustration of low conversion rates, despite having high traffic on your Shopify store. This is where Conversion Rate Optimization (CRO) comes...
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The Year of AI – Welcome to 2023
Get ready for an extraordinary journey into the realm of artificial intelligence. We’ve entered a new reality where AI is not just a futuristic risk, but a delightful companion in our industries. It’s...
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Digital Advertising in 2023: What You Need To Know
In today’s digital landscape, search advertising has proven to be a powerful tool for businesses seeking to promote their products and services online. With an average return on investment of 200% (or...
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Digital Marketing Trends: The Industry Breakdown
In the dynamic world of digital marketing, staying ahead of the curve is crucial for businesses looking to maximize their return on investment. In 2023, marketing agencies have witnessed a significant...
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If a Recession Hits – What Happens to Your Marketing?
Well, it’s about time we had a discussion about ecommerce marketing strategies during an economic recession. Not an easy subject to discuss, but it is looking more and more like this is a reality we...
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A Lesson in Recession: Why Marketing Remains a Priority
As marketing costs continue to rise in 2023, businesses are faced with the challenge of optimizing their marketing and advertising strategies to achieve maximum returns on investment. In this context,...
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Why You Need To Migrate to Google Analytics 4 ASAP
The clock is ticking, and on July 1, 2023, Google Analytics 4 (GA4) will become the sole option as standard Universal Analytics properties cease processing hits. You don’t want to make the mistake of...
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Maximizing Social Media Impact in 2023 – CRV, CPC, CPM, and Beyond!
social media plays a pivotal role in connecting businesses with their target audiences. To make effective marketing decisions, relying on data and statistics is essential. This article explores key...
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Midjourney: The Most Powerful AI Tech You’re Not Using
AI is on the minds of every marketer, media buyer, and ad provider/platform in the world. With new apps, tools and integrations being released daily, keeping up with all of it can be beyond...
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Welcome to Threads – Meta’s Answer to Twitter
As July kicked off, Meta launched their Threads social media platform. For some, it’s been a long-awaited addition to Meta’s plethora of social media offerings. For others, it is simply another in...
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Revolutionize Your Marketing Strategy: Top 9 Advertising Channels Uncovered
Every brand online (and offline) is always on the lookout for effective strategies to pull potential customers into the marketing funnel and transform them into loyal customers. The challenge lies in...
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5 Stats Shaping Marketing, Consumer Behavior, & Brand Perception
As you gear up for the week, let’s dive into some compelling consumer statistics that shed light on the current state of marketing, product innovation, spending, and brand perception. If you have been...
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Forbes: Why Your 2023 Holiday Marketing Should Have Started Last Week
National Positions was published on Forbes with one of the most important articles for e-commerce brands for the holiday season. You can check out the original article here. ——– Every year, we are...
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Unwrapping the 2023 Holiday Season
Hey there, fellow marketers! Ever wished for a Grinch’s heart, one that grows three sizes to reveal the secrets of the holiday season’s marketing wonders? Well, while we can’t promise a visit from the...
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How Early 2023 Holiday Shopping Is Your Golden Opportunity
Hey there, marketers, brands, and e-commerce businesses ready to make a massive impact this holiday season! Have you noticed that the 2023 holiday marketing season seems to kick off earlier each year?...
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Preparing Your Business for the 2023 Holidays: What Customers Truly Want
The festive fervor surrounding the 2023 holiday season is palpable at National Positions! With events like Black Friday and Cyber Monday drawing shoppers’ attention, the pressure is on businesses to...
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Harnessing the Power of Personalization: Brands That Did It Right
The digital marketplace is a cacophony of competition and noise. To stand out, e-commerce marketplace sellers on platforms like Amazon and direct-to-consumer (DTC) websites, along with brands...
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Elevating Your Brand with Authentic Customer Advocacy – 8 Ways To Do It
As experts in the digital marketing realm, National Positions understands the incredible power of customer advocacy in building a brand that resonates with its audience. As we head into 2024 –...
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The Power of First-Party Data In 2024
As we venture into 2024, the digital marketing world is rapidly evolving. In this new era, being data-driven isn’t just an option – it’s a necessity. In this article, we’ll delve deep into the...
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Preparing Your Brand for Google’s Generative Search Experience For 2024
As we sunset the year and enter 2024, the way we interact with search engines is going to be evolving. The introduction of Google’s Generative Search Experience (GSE) is set to revolutionize how...
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What AI Means for SEO in 2024
Cutting-edge platforms like ChatGPT and Claude are transforming content generation and optimization, offering rapid and efficient methods to boost SEO performance. We delve into how AI tools like...
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Revolutionizing Your Paid Media Approach for 2024 – With AI
In 2024, the integration of AI in paid media marketing is not just an option; it’s a necessity. For marketers, advertisers, and ecommerce brands heavily investing in platforms like Google Ads and...
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AI Across All Aspects of Digital Marketing: A Deeper Dive
In the fast-paced world of digital marketing, AI isn’t just a sidekick; it’s becoming the hero of our narratives. We’ve seen its impact on SEO, paid media, and social media, but its reach extends even...
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AI for Social Media in 2024: A Deep Dive into the Future
Welcome to 2024, a year where AI is not just an option but a necessity for social media success. Let’s chat about the ways AI is changing the game and why it’s a must-have for your strategy. The AI...
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Elevating E-commerce: Mastering Digital Brand Experiences in 2024
The New E-commerce Battleground: Experience Over Price In an era where advertising costs soar and competition tightens, e-commerce brands face a pivotal shift. Gone are the days when showcasing...
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The Power of Personalization in Marketing: The 2024 Guide
Embracing Personalization in Customer Experiences As we step into 2024, the digital marketing landscape is evolving rapidly, with personalization at its heart. It’s no longer just about engaging...
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The Value of Customer Loyalty and Conversion in 2024: Mastering Digital...
Setting the Stage for Digital Excellence Welcome to 2024, a year brimming with opportunities for businesses to strengthen their online presence. In the digital marketplace, the significance of...
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10 Digital Marketing Trends E-commerce Businesses MUST Master in 2024
Hold onto your shopping carts, e-commerce businesses! Your 2024 digital marketing trends are here! The digital marketing landscape is evolving faster than ever, and staying ahead of the curve is...
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Kanye West Drops an Ecommerce Marketing Masterclass at the Super Bowl!
Remember the Super Bowl LVIII commercials? All those celebrity-studded, million-dollar productions vying for your attention? Well, one ad stood out like a pair of black Yeezy’s in a sea of beige...
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Universal Analytics Sunset: What Businesses Need to Know – And How To Prepare!
For many businesses, Google Analytics has been a cornerstone of their website traffic measurement and marketing strategy. But, with the recent sunset of Universal Analytics on July 1st, 2023, and full...
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Unleashing the Power of Shopify Marketing: Strategies to Elevate Your Online...
In the digital age, where ecommerce reigns supreme, having a robust online presence is not just an option—it’s a necessity. For businesses leveraging Shopify, understanding and implementing effective...
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Shopify Marketing Strategy and Planning for 2024
Launched in 2006, Shopify has firmly established itself as one of the leading ecommerce platforms in the global marketplace, especially among small to medium-sized businesses. Shopify is known for...
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The Most Effective Social Media Marketing Strategies for Shopify
These days, you hear a lot of negative comments about the frivolity of social media, but there is no doubt that these platforms can be a powerful driver of growth for businesses, particularly for...
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Email Marketing Strategies for Shopify That Get Results
Email marketing remains a cornerstone of effective digital strategy among ecommerce businesses. Despite the rise of social media and other newer forms of marketing, email continues to offer...
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9 Ways to Prepare for Google’s Search Generative Experience (SGE)
Google’s Search Generative Experience (SGE) is revolutionizing how search results are displayed and consumed. SGE uses AI to provide users with comprehensive overviews of topics, coupled with...
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Google’s Search Document Leak: What It Means for Your Business
Recently, a leak of Google’s internal documents has unveiled some fascinating insights into the intricacies of their search ranking algorithm. This revelation has the potential to impact how...
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Google Marketing Live 2024: 6 Key Updates You Need to Know
Google Marketing Live 2024 showcased a series of impactful updates, particularly emphasizing advancements in AI technology that are set to redefine advertising strategies and user engagement across...
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Google Reverses Decision on Third-Party Cookies?!
In a surprising turn of events, Google has decided to keep third-party cookies in its Chrome browser, reversing its previous commitment to phase them out by 2024. This decision has significant...
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Building Ad Creatives with AI & Overcoming Creative Bottlenecks
In the fast-paced world of ecommerce marketing, the demand for fresh, engaging brand creatives is constant. Social media teams often find themselves under pressure to produce new content, but what...
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How to Create Engaging Visual Content with Limited Assets
At National Positions, we understand that creating compelling visual content can be challenging—especially when you’re working with limited assets. While AI tools offer incredible potential, they’re...
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BFCM E-Commerce Game Plan: Mastering Q4 2024 for Maximum Holiday Profits
Whether you’re ready or not, the holiday rush is just around the corner—and for many, it’s already begun. But before you hit the back button, stick with us for a moment. At National Positions, we...
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Holiday Marketing Ideas and Strategies for Small Businesses
The holiday season is right around the corner, making it the perfect time for small businesses to start planning their holiday marketing strategies. With Q4 being the most profitable time of year...
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Prime Big Deal Days 2024: Key Insights and Strategies to Fuel Your Holiday Sales
As the holiday season approaches, Amazon’s recent Prime Big Deal Days (PBDD) have provided a valuable preview into consumer trends, retailer strategies, and evolving shopping behaviors. With the...
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Unlocking Social Media Marketing Success: Targeting Secrets Using First-Party...
In the ever-evolving world of social media marketing, targeted advertising is more than just a trend—it’s a necessity. With competition for customer attention at an all-time high, using first-party...
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